Business: Blogging For SEO

Blogs are a valuable resource for driving organic, unpaid traffic to your website or Google business profile. When I registered my business earlier this year, my Google business profile ranked extremely low; it was nowhere near the top ten English language schools in Pretoria. Learn English with Bathabile (LEWB) is now ranked first in Pretoria and South Africa as of the publication of this article. An outstanding accomplishment made possible by backlink building and SEO blogging.

What’s more, LEWB's clientele has increased exponentially and continues to expand as a result of blogging for SEO. We now get high-quality leads, something we didn't have before. The key to successful lead generation through blogging for SEO is to create high-quality content, conduct keyword research, generate backlinks, and optimise material for on-page SEO. In addition, I quickly discovered that LinkedIn offers powerful SEO capabilities, which I have taken advantage of.

Why blogging for SEO is important:

• It helps with growing your blog’s audience.

• SEO-optimised blogs receive free traffic from search engines like Google and Bing.

• You can generate quality leads for your business.

• You can brand yourself as a thought leader in your niche.

The number one key to having a successful blog is to write about trending topics in a creative way. Furthermore, to earn traffic from Google, you need to write about topics your target audience is interested in and is actively searching for online. I’ve found that the biggest challenge in South Africa presently is the need for young children aged 7-9 to read and spell accurately. Based on recent statistics, approximately 25% of parents who contact LEWB have children in primary school. These parents are interested in our reading tutorials. Around 45% of the parents who call us have high school-aged children. These parents are interested in literature tutoring. 

SEO blogging tips:

• If you’re new to blogging, do some research. Write about topics your target market is likely to search for.

• Create unique, quality content and, more importantly, use aesthetic HD images.

• Make your blog easy to read and navigate.

• Build backlinks.

• Use humorous images to capture attention.

• Create fresh, catchy headlines.

• Personalise your content and write about relatable topics.

• Include your keywords in the search description.

To get in touch with us, call us at +2761 535 1081 or email inquiries@lewb.org today.